Fresh and Easy Really is Fresh and Easy

Fresh and Easy markets have been opening to mixed reviews in California, but I for one, really like them.  They are a cross between Costco and Trader Joe's, a no frills market with fabulously low prices. They don't have a lot of the unusual/ interesting products that Trader Joe's is famous for, but they do have good meats, cheeses, fresh produce and frozen products at great discounts.  Since they are an English company, known as Tesco in the UK, they carry many British products.  I like the self checkout and the fact that they always give you a coupon for five dollars off, no matter when you go.

I have always hated to go grocery shopping because it is isle after isle of all the same products, only different labels.  Do we really need to have five hundred choices of cereal when they all basically taste the same? As food prices continue to rise, I imagine that Fresh and Easy will become more and more popular to the cash-strapped American public.

The fact that it is small in size, has limited quantities, with wide, easy to maneuver isles, guarantees that you will be in and out in half the time it takes you to walk miles around the local Von's.  If you are a Walmart fan, and like dirty, messy stores, filled with screaming kids adults and getting hit with carts left and right, you probably won't like Fresh and Easy.

 

Comments

[F&E Team]

Nancy,
Thanks so much for the shout out on your blog! Hopefully those large aisles prevent those inevitable grocery cart traffic jams.

[Carmen]

I love Fresh and Easy and especially the fact that it is so cheap. I can get in and out in record time. The quality is pretty good, even better than Trader Joe's.